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Perspective FM

A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. The aim is to provide some useful advice and inspiration to others, as well as learn from each other and others we get to come talk on the show. Hosted by Jon Darke and Dan Gent.
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Perspective FM podcast; A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. 

Mar 6, 2017

This week Jon is joined by Dan to talk about how sell the value of the design process to clients. If you’re working with clients who don’t understand the value of design or simply don’t have any experience working with a design team, how do you communicate the value your design process can bring? The benefit of doing this well can mean:

  • the project will run better
  • the communication is easier
  • the decisions you make are understood and respected
  • everyone enjoys the process
  • the end result is likely to be more successful

 

In this episode they cover

  • How do you sell the value of design to a client?
  • How do we communicate the value of design thinking and the time to do it properly?
  • How do projects go differently if the client gets it or not?
  • How do the results differ if you've applied design thinking throughout?


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