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Perspective FM

A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. The aim is to provide some useful advice and inspiration to others, as well as learn from each other and others we get to come talk on the show. Hosted by Jon Darke and Dan Gent.
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Now displaying: January, 2017

Perspective FM podcast; A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. 

Jan 30, 2017

Jon is joined today by Anna McLoughlin of Inkspiller. Inkspiller are a copy and brand strategy consultancy helping businesses find their inner voice and communicate to the world. Anna works mostly with creative companies - helping agencies to find their voice and communicate what makes them different. Anna recently took Every Interaction through this process and the result was a new content strategy that led a revamp of their website.

 

In this episode they cover:

  • Create companies and how they struggle to communicate what they do effectively to clients
  • Making your agency stand out and getting your key differentiators across
  • How Every Interaction worked with Anna to update their messaging and website copy
  • Anna’s workshop and the exercises she undertakes
  • Working with different sized businesses
  • Creating a company brand handbook
  • Why should someone hire you over another agency?

 

 

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Jan 16, 2017

This week Jon is joined by Matthew Lenzi of Hanno - a globally distributed product design agency. Hanno are quite unique in the way that they run their business, using a distributed team working around the world in a self-described vision of how companies should work in the future. They’re living the dream sold to us by the level of communication offer by the internet - something that’s quite unique and I’ve not seen anyone else do quite as successfully before.

 

In this episode they cover:

  • The history of Hanno; how it formed and how the idea of using a distributed team model came from. 
  • Using regular company retreats to work/be together in person.
  • Daily communication technique, such as: PPP - plans, progress & problems.
  • Working around the clock in different timezones.
  • Using ‘pods’ of team members on projects.
  • Letting everyone choose where and when they work, and how much they get paid.
  • Pairing up remotely by planning around people's schedules.
  • Over communicating. 
  • Introverted and extroverted personalities in distributed teams. 

 

Show notes

 

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