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Perspective FM

A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. The aim is to provide some useful advice and inspiration to others, as well as learn from each other and others we get to come talk on the show. Hosted by Jon Darke and Dan Gent.
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Now displaying: 2017

Perspective FM podcast; A podcast by founders of small indie creative agencies, giving our perspective on starting and running our own companies. 

Jun 21, 2017

On this episode Jon & Dan take a listener question. Steve Cowburn writes in to ask:

“Why do people start their own companies, given that the rewards and workload can be tough? What is that 'certain something' that we get out of doing it for ourselves?”

 

To answers Steve’s questions, Jon & Dan cover the following topics:

  • What was the initial decision process in starting our agencies - what led us to take the plunge?
  • What was the turning point where it first felt like a business and an agency?
  • Working on our first ‘product’ and finding our niche
  • What were the first things that began to highlight how hard it can be to run a business
  • Doing the first business activities as new founders
  • Who did we look towards as inspiration - who could we learn from?
  • What was our fallback plan?
  • Business and personal milestones that forced us to make decisions
  • Hiring the first employee
  • What do rewards do we get from it personally
  • What are the purely financial rewards?
  • Working hard and what you need to put in
  • If for some reason we no longer had our companies, what would we do next?

 

Show notes 

Maverick!: The Success Story Behind the World's Most Unusual Workplace - Ricardo Semler

 

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Apr 28, 2017

This week Jon is joined by Dan to talk about how we manage your time and feel productive while running our agencies. It’s a hard thing to quantify and we feel every business and person running them are different. But we talk about what works for us, along with what doesn’t.

 

In this episode they discuss:

  • How the problems changes as you begin to scale.
  • Various tools we use to manage team
  • Abiding by systems or not?
  • Understand what you have achieved rather than not achieved
  • Tracking your activity and productivity
  • Email etiquette, and when to allow it in
  • Meetings; good or bad?
  • Coming away feeling good
  • Diversifying task types and being realistic

 

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Mar 6, 2017

This week Jon is joined by Dan to talk about how sell the value of the design process to clients. If you’re working with clients who don’t understand the value of design or simply don’t have any experience working with a design team, how do you communicate the value your design process can bring? The benefit of doing this well can mean:

  • the project will run better
  • the communication is easier
  • the decisions you make are understood and respected
  • everyone enjoys the process
  • the end result is likely to be more successful

 

In this episode they cover

  • How do you sell the value of design to a client?
  • How do we communicate the value of design thinking and the time to do it properly?
  • How do projects go differently if the client gets it or not?
  • How do the results differ if you've applied design thinking throughout?


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Jan 30, 2017

Jon is joined today by Anna McLoughlin of Inkspiller. Inkspiller are a copy and brand strategy consultancy helping businesses find their inner voice and communicate to the world. Anna works mostly with creative companies - helping agencies to find their voice and communicate what makes them different. Anna recently took Every Interaction through this process and the result was a new content strategy that led a revamp of their website.

 

In this episode they cover:

  • Create companies and how they struggle to communicate what they do effectively to clients
  • Making your agency stand out and getting your key differentiators across
  • How Every Interaction worked with Anna to update their messaging and website copy
  • Anna’s workshop and the exercises she undertakes
  • Working with different sized businesses
  • Creating a company brand handbook
  • Why should someone hire you over another agency?

 

 

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Jan 16, 2017

This week Jon is joined by Matthew Lenzi of Hanno - a globally distributed product design agency. Hanno are quite unique in the way that they run their business, using a distributed team working around the world in a self-described vision of how companies should work in the future. They’re living the dream sold to us by the level of communication offer by the internet - something that’s quite unique and I’ve not seen anyone else do quite as successfully before.

 

In this episode they cover:

  • The history of Hanno; how it formed and how the idea of using a distributed team model came from. 
  • Using regular company retreats to work/be together in person.
  • Daily communication technique, such as: PPP - plans, progress & problems.
  • Working around the clock in different timezones.
  • Using ‘pods’ of team members on projects.
  • Letting everyone choose where and when they work, and how much they get paid.
  • Pairing up remotely by planning around people's schedules.
  • Over communicating. 
  • Introverted and extroverted personalities in distributed teams. 

 

Show notes

 

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