Does having a specialism put you in a better position as a new/smaller agency? Dan and Jon fumble around what they think are their respective agency specialisms (defining exactly what you do is so hard!) and how taking that approach benefits them in what they do for their clients. We talk about how we both started out and how things changed as we matured. Both having come from full-service agency backgrounds, we discuss how that’s not where we see the future of our companies and how focus can help make your agency more successful.
This week Jon & Dan talk about how they go about dealing with pitches and proposals. How to decide how much time to put into documentation and what is takes to seal the deal and convince a new client to choose you over other options they might have.
We both have slightly different approaches to winning new work and we explored our document structure, reasoning and logic behind our separate approaches. We also think about a little transparency across the industry might lead to a better situation for all involved.